Mouseflow Review (2026)
Session replay, heatmaps and user journey analytics
What is Mouseflow?
Mouseflow records real user sessions and generates heatmaps so you can see exactly how visitors interact with your site — where they click, how far they scroll, where they drop off. It also includes funnel analytics, form analytics, and user feedback surveys. The free plan gives you 500 sessions per month with no credit card required.
Pricing
Entry plan
$25/mo
Mid plan
$109/mo
Annual savings
Up to 35% off annually
✓ 14-day free trial, no credit card · Free plan available
Pros
- ✓Free plan with 500 sessions/mo — no credit card
- ✓14-day free trial on all paid plans
- ✓Session recordings show exact user behavior
- ✓Heatmaps, scroll maps, click maps included
- ✓Funnel and form analytics built in
- ✓Up to 35% off with annual billing
Cons
- ✗Not a traffic analytics tool — pairs with GA4 or Plausible
- ✗Paid plans can get expensive at high session volumes
- ✗Learning curve for advanced features
- ✗No A/B testing built in
Key Features
| Feature | Mouseflow |
|---|---|
| Session Recordings | Record and replay individual user sessions |
| Heatmaps | Click, scroll, and move heatmaps for any page |
| Funnel Analytics | Identify exactly where users drop off in conversion flows |
| Form Analytics | See which form fields cause friction or abandonment |
| Feedback Surveys | Collect user feedback with on-site surveys |
| Free Plan | 500 sessions/mo, 1 project, permanent free tier |
Best for
- ✓Conversion rate optimization (CRO)
- ✓UX researchers and product teams
- ✓E-commerce stores tracking checkout drop-off
- ✓Marketers improving landing page performance
- ✓Anyone who wants to understand why users leave
Not ideal for
- ✗Users who only need traffic analytics (use Plausible)
- ✗Teams that need Google Analytics replacement
- ✗Sites with very low traffic (free plan may be sufficient)
Our Verdict
Mouseflow is the best behavior analytics tool for teams who want to understand why users leave their site. The combination of session recordings, heatmaps, and funnel analytics gives you a complete picture of user behavior. The free plan is generous enough for small sites, and the 14-day free trial makes it risk-free to evaluate.
Try Mouseflow → (Free trial)Frequently Asked Questions
What is Mouseflow used for?
Mouseflow records real user sessions and creates heatmaps so you can see exactly how visitors interact with your site — where they click, scroll, and drop off. It helps you identify UX problems and improve conversion rates.
Does Mouseflow have a free plan?
Yes — Mouseflow has a permanent free plan with 500 sessions per month and 1 project. No credit card required. There is also a 14-day free trial on all paid plans.
How much does Mouseflow cost?
Mouseflow starts at $25/mo on annual billing (Essential plan). The most popular Advanced plan is $109/mo annually. Annual billing saves up to 35% vs monthly.
Is Mouseflow better than Hotjar?
Mouseflow and Hotjar offer similar core features — session recordings, heatmaps, and surveys. Mouseflow is known for stronger funnel and form analytics, while Hotjar (now part of Contentsquare) has shifted toward enterprise pricing. Mouseflow is often considered better value for small to mid-size teams.